< close >

Adidas terminates partnership with Beyonce

Adidas terminates partnership with Beyonce


  • Adidas terminates partnership with Beyonce
  • Adidas (ADSGn.DE) has ended its fashion partnership with Beyoncé, the Wall Street Journal reported on Tuesday, citing people familiar with the matter.
  • If confirmed, it would mark a second high-profile split between Adidas and a celebrity partner, after the German sportswear giant ended its collaboration with Kanye West over his antisemitic comments.
Adidas terminates partnership with Beyonce
Adidas terminates partnership with Beyonce

Adidas terminates partnership with Beyonce

According to anonymous sources cited by the Wall Street Journal on Tuesday, Adidas (ADSGn.DE) has reportedly terminated its fashion collaboration with Beyoncé. This news comes as another blow for the German sportswear giant, which had previously severed ties with rapper Kanye West following his controversial and divisive remarks on antisemitism.

While the exact reasons for the Adidas-Beyoncé partnership dissolution remain undisclosed, it represents a significant development for both parties. The collaboration, which began in 2019 and included the launch of Beyoncé’s signature Ivy Park clothing line, was seen as a lucrative venture for the sportswear brand, leveraging the superstar’s massive global following and cultural influence.

Adidas had hoped to capitalize on the enormous success of their previous celebrity collaborations, including those with Kanye West and Pharrell Williams. However, the company’s decision to cut ties with both West and now Beyoncé suggests that the brand may be reassessing its partnerships with high-profile celebrities in light of potential reputational risks.

As of now, neither Adidas nor Beyoncé have released an official statement confirming the termination of their partnership. However, the news has already caused significant buzz in the fashion and entertainment industries, with many speculating on the reasons behind the abrupt split and what the future holds for both Adidas and Beyoncé.

Also check: Sydney Sweeney HD Wallpapers

Follow us or bookmark us for more Business News Latest Pictures Entertainment News Celeb Bio box office collection report celebrities trailers and promos

Join us on Facebook

Join us on Twitter

Leave a Comment