Bethenny Frankel shares her perspective on why fans and media are turning on Blake Lively during the ‘It Ends With Us’ press tour.
Bollywood Fever: Bethenny Frankel, former star of The Real Housewives of New York City, has shared her thoughts on why Blake Lively is currently facing backlash from fans and media amid the ongoing It Ends With Us drama.
In a recent Instagram video, Frankel discussed the speculation surrounding Lively’s behavior during the movie’s press tour and why she believes the situation has escalated.
The controversy initially sparked when rumors surfaced that Lively and her co-star/director Justin Baldoni were at odds during the promotion of the film, which deals with the sensitive topic of domestic violence.
Frankel began by clarifying that she doesn’t personally know Lively but has worked with her publicist in the past and has had Baldoni on her podcast.
She then explained that the current trend of celebrities “triple- and quadruple-dipping” into various business ventures might be contributing to the negative reception.

Celebrities have now reached a fever pitch of trying to triple- and quadruple-dip in monetizing businesses other than their core business,” Frankel said. She suggested that Lively is trying to maximize her exposure while on the press tour, similar to what Jennifer Lopez did earlier this year, which led to backlash from her audience.
Frankel pointed out that the film’s sensitive topic requires careful handling, and Lively’s approach might not be resonating well with fans. “Promoting a cocktail brand, a haircare product, and to be talking so much in a light-hearted way about a topic for most people, for women in particular … you are all a very savvy audience and it’s just not sitting well,” she noted.
In her caption, Frankel elaborated on why she felt compelled to address the situation, drawing from her own experiences with domestic violence and media monetization. She called the controversy a “perfect storm” of mishandled circumstances and warned against placing celebrities on high pedestals only to watch them fall.
Speculation about a feud between Lively and Baldoni has fueled the situation further, with fans noticing that Baldoni has been absent from group promotional events and that he doesn’t appear in photos with Lively and the other cast members. Additionally, rumors surfaced that Lively felt uncomfortable during a kissing scene with Baldoni, and some sources claimed she felt “fat shamed” by him.
As the drama continues to unfold, neither Lively nor Baldoni has publicly addressed the situation.
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