Chick-fil-A is venturing into the streaming world, developing family-friendly shows and content. The fast-food giant is working with Hollywood studios on original programming.
Bollywood Fever: Chick-fil-A, the fast-food chain famous for its chicken sandwiches and waffle fries, is expanding into a new venture—streaming entertainment.
The company is reportedly working with Hollywood production companies and studios to create family-friendly, mostly unscripted original shows for a new streaming platform.
Among the projects in development is a game show produced by Glassman Media, known for NBC’s The Wall, and Sugar23, the company behind Netflix’s 13 Reasons Why. This show has already received a 10-episode order.
Sources suggest that the budgets for these unscripted shows are around $400,000 per half-hour episode.
Chick-fil-A is also considering scripted projects and animated content. Brian Gibson, who has previously worked on Top Gear and The X Factor, is leading the programming efforts.
This move into the streaming world is part of Chick-fil-A’s broader strategy to diversify its brand.
The company has previously produced a series of short animated films titled Stories of Evergreen Hills and launched Pennycake, a brand of children’s games and puzzles.
Chick-fil-A is not the first non-entertainment company to venture into streaming. Other brands like Lyft and Airbnb have also explored this space, with Lyft producing the game show Lucky Lyft and Airbnb backing the documentary Gay Chorus Deep South.
Chick-fil-A’s venture into streaming comes as reality TV, once a dominant force in entertainment, has seen a decline in recent years.
However, with over 3,000 restaurants boasting the highest per-store sales of any fast food chain in the U.S.,
Chick-fil-A is well-positioned to explore new avenues in the entertainment industry.
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