Meta Platforms Inc. launches AI Studio, allowing Instagram users to create custom AI-powered chatbots for their profiles. This feature aims to engage followers and enhance AI integration in Meta’s products.
Bollywood Fever: Instagram parent Meta Platforms Inc. is rolling out a new feature called AI Studio, enabling users to create their own AI-powered chatbots and add them to their profiles. This move aims to attract creators and further integrate the company’s artificial intelligence software into its most popular consumer products.
AI Studio allows creators with professional accounts to develop a custom AI chatbot that acts as “an extension of themselves” and can answer common questions from fans or followers. Users can instruct their bot on the types of questions to address or which topics to avoid, according to a blog post by Meta.
The general Instagram user base will also be able to create themed chatbots for their profiles, such as bots focused on mixed martial arts, dining, or pets. Both features will be made more widely available in the coming weeks.
Meta first announced AI Studio last September. On Monday, the company began shipping the features for some users, coinciding with Chief Executive Officer Mark Zuckerberg’s appearance alongside Nvidia Corp. CEO Jensen Huang at the ACM SIGGRAPH conference in Denver this week.
Meta has invested heavily in AI in recent years, and Zuckerberg has been vocal about his expectation that the company will develop some of the best chatbots globally. The company already offers its own AI chatbot, called Meta AI, within Instagram, WhatsApp, and Facebook.
Earlier this month, Meta released its most recent large language model, the technology used to power chatbots. This new model can solve complex math problems, analyze entire books almost instantly, and generate new images of users in various scenarios using only a text prompt.
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