Netflix US Experiences Record Surge in Sign-Ups Following Stringent Password Sharing Crackdown

Netflix US Experiences Record Surge in Sign-Ups Following Stringent Password Sharing Crackdown

“Netflix stock rises over 3% as US sign-ups soar to a four-and-a-half-year high after the implementation of a password sharing crackdown. Antenna’s data reveals the streaming service experienced record-breaking daily sign-ups, including nearly 100,000 on May 26 and May 27. Learn about Netflix’s initiative to limit account usage to one household and the introduction of new features for enhanced accessibility and control.”

Netflix US Experiences Record Surge in Sign-Ups

Netflix (NFLX) shares surged over 3% on Friday following the release of new data from Antenna, an analytics platform. The data revealed a significant increase in US sign-ups for the streaming service, marking the highest surge in at least four and a half years. This spike in sign-ups was attributed to the implementation of Netflix’s controversial password sharing crackdown, which was introduced last month.

Netflix US Experiences Record Surge in Sign-Ups Following Stringent Password Sharing Crackdown

Antenna reported that between May 25 and May 28, Netflix witnessed the four largest single-day sign-up numbers in the United States since the firm began tracking such data in 2019. Notably, May 26 and May 27 recorded close to 100,000 daily sign-ups each. These impressive figures followed Netflix’s decision to extend its crackdown to include not only the US but also more than 100 other countries and territories on May 23.

In a blog post accompanying the US announcement, Netflix emphasized that its accounts are intended for use within a single household. The company clarified that all members residing in the same household can enjoy Netflix’s services wherever they may be, be it at home, on the go, or while on vacation. Furthermore, Netflix highlighted the introduction of new features such as Transfer Profile and Manage Access and Devices, enhancing user experience and control.

Password Sharing

After the implementation of its controversial password sharing crackdown, Netflix (NFLX) stock experienced a significant surge of over 3% on Friday. This positive development was backed by fresh data from Antenna, an analytics platform, revealing the largest increase in US sign-ups for the streaming service in at least four and a half years.

Antenna’s findings indicate that between May 25 and May 28, Netflix witnessed its four most substantial single-day sign-up numbers since tracking began in 2019. Notably, both May 26 and May 27 recorded nearly 100,000 daily sign-ups, following Netflix’s decision to extend its crackdown to encompass the United States and over 100 other countries and territories on May 23.

In a blog post accompanying the US announcement, Netflix clarified its stance, stating that a Netflix account is meant for use by a single household. The company emphasized that all members residing in the same household can enjoy Netflix’s services regardless of their location—whether they are at home, on the go, or on vacation. Additionally, Netflix highlighted the introduction of new features like Transfer Profile and Manage Access and Devices, aiming to enhance user experience and control.

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