World’s largest messenger app Whatsapp with over 1.5 billion users worldwide is planning to begin ads on whatsapp status
Last year Chris Daniels, Vice President of WhatsApp, said that the company was going to monetize the service by allowing businesses to run advertisements. He said “Facebook will start monetising WhatsApp, and show ads in the ‘Status’ section of the app”. This is also in line with Facebook’s plan to monetize the ‘WhatsApp for Business’
“WhatsApp will bring Stories Ads in its status product in 2020,” tweeted Olivier Ponteville who attended the Facebook Marketing Summit in the Netherlands this week.
“WhatsApp beta for Android 2.18.305: WhatsApp is implementing in this version ads for Status. They are not visible yet and the feature will be enabled in future,” fan-site WABetaInfo that tests Whatsapp features early tweeted.
The advertisements will be powered by Facebook’s native advertising system and would be aimed at helping users understand and participate in businesses using the messaging app.