RAID: Shadow Legends lifetime revenue reaches 1 Billion.
Developed and published by Plarium, RAID: Shadow Legends continues to make waves.
According to reliable data from Sensor Tower, Squad RPG has crossed the $1 billion mark in its lifetime.
So far, Plarium’s aggressive marketing strategies seem to be working, considering how RAID: Shadow Legends was the data provider’s 12th top earner in the first half of 2022 with $155 million.
In the Squad RPG genre, the game is second only to Uma Musume Pretty Derby by Cygames. Cygames’s Squad RPG has grossed over $409 million in six months.
WFS’s Heaven Burns Red is third with $136 million, followed by Summoners War (Com2uS Studios) in fourth with $119 million and Marvel Strike Force (FoxNext, now owned by Scopely) with $110 million in fifth.
RAID: Shadow Legends lifetime revenue reaches 1 Billion
Plarium’s wildly popular Squad RPG joins the $1 billion club that includes Honor of Kings, PUBG Mobile and Tencent’s Clash of Clans (the latter is a Supercell game, but the Finnish company is also owned by Tencent), Tencent’s Candy Crush Saga . King, Rise of Kingdoms by Lilith Games, Pokemon Go by Niantic and more.
The United States is the largest source of revenue for RAID: Shadow Legends at $595.5 million, meaning that nearly 60% of the revenue the game earned from global players’ lifetime spending on the App Store and Google Play came from the North American county.
Germany and the United Kingdom are in second and third place; the former is responsible for 5.8% of total revenue and the latter for 4.5%.
Available data shows that RAID: Shadow Legends has accumulated $594.6 million on Google Play, while Apple’s App Store has earned approximately $408.5 million for the game.
This means that Android devices were the main source of revenue for Shadow Legends.
The game has been downloaded more than 60 million times
RAID: Shadow Legends is hugely popular in the West, but the game is largely unrepresented in the Eastern mobile market.
The popular team-based RPG launched back in 2019 and did quite well, but almost all of its marketing efforts were aimed at North America and Europe, whether it was influencer marketing or YouTube/Twitch ads.
The United States once again tops the game, this time in terms of downloads with 15.3 million, followed by Russia with 6.7 million and France with 2.6 million.
On Sensor Tower, Shadow Legends has been downloaded over 62 million times to date.
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