Video games industry’s biggest showcase E3 canceled
Brief
- Video games industry’s biggest showcase E3 canceled
- Video games industry exhibition E3 has been cancelled for the third time in four years, with the ongoing future of the event uncertain as companies choose to hold their own showcases and product announcements.
- The announcement follows the cancellation of E3 events in 2020 and 2022 due to the COVID-19 pandemic.
- The E3 2021 event was held online
- In recent years video game companies have been making their own announcements, rather than relying on the industry showcase.
Video games industry’s biggest showcase E3 canceled
For the third time in four years, the highly anticipated annual video games industry exhibition known as E3 has been cancelled, leaving the future of the event uncertain. On Thursday, E3 organizer ReedPop announced that both the digital and in-person events, which were originally scheduled to take place in June 2023, would no longer be happening this year. This cancellation follows the previous cancellation of E3 events in both 2020 and 2022 due to the global COVID-19 pandemic.
Last year’s E3 event took place online, but was missing some of the biggest names in the industry, such as Sony and Electronic Arts, who instead held their own digital events. As of January of this year, it was reported by IGN that industry giants Xbox, Nintendo, and Sony had all opted out of participating in the event, with companies like Xbox and Ubisoft choosing to host their own showcases instead. As a result, the future of E3 remains uncertain as companies continue to prioritize holding their own events to showcase their products and announcements.
Prior to the first cancellation of E3 in 2020, major players in the video game industry had already begun exploring alternative methods for announcing their upcoming projects. Companies like Nintendo and Sony had introduced regular video updates, such as Nintendo’s Direct and Sony’s State of Play presentations, which allowed them to announce their products without the need to spend large amounts of money to attend the annual conference in Los Angeles.
The COVID-19 pandemic solidified this trend, as millions of people began tuning in to watch these presentations online, which were once delivered in front of industry figures with flashy stage productions.
During the pandemic, E3 faced tough competition from The Game Awards, a new event that sought to combine the best aspects of E3 with a prestigious awards show like the Oscars. The absence of E3 due to the pandemic, coupled with The Game Awards’ willingness to embrace the community’s shift towards streaming, hastened the once-iconic event’s decline.
Originally known as the Electronic Entertainment Expo, E3 started off as a video games trade show in Atlanta back in 1995. Over time, it transformed into a highly anticipated event for video game consumers, as the world’s largest gaming companies congregated in Los Angeles each year to showcase their major projects for the upcoming year and beyond.
ReedPop and the Entertainment Software Association announced the cancellation of E3 2023 and stated that they would reassess the future of the event. Originally scheduled to take place from June 13 to 16 at the Los Angeles Convention Center, this year’s event will no longer take place.
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