Warner Bros. Discovery New Logo Revealed
Warner Bros. Discovery is not going with the “initial wordmark” revealed last June as its official logo.
A low-res copy of a new logo circulated on internal memos at Discovery and WarnerMedia Friday, ahead of the expected close of the merger transaction later today.
Discovery did not immediately respond to the request for comment on the Warner Bros. Discovery logo.
See the new logo below and the “initial wordmark” beneath that for comparison.
That first logo was unveiled last June, along with Warner Bros. Discovery as the name of the proposed WarnerMedia-Discovery combined company.
The image immediately drew derisive remarks on social media and has been widely panned.
Some observers criticized the new logo as either amateurish, dated-looking, or both, with a design aesthetic more than a few noted, reminiscent of the 3D text effects available in Microsoft Word’s WordArt utility. Several cited the “Graphic design is my passion” meme, an implicit slam of the new logo.
The Discovery-WarnerMedia merger is expected to close as early as Friday. Discovery CEO David Zaslav will lead the new company in the same role, maintaining a tight grip on the company with a leadership structure revealed Thursday.
Zaslav plans to have a direct-report relationship with the leaders of the businesses he doesn’t know as well as he does cable channels and advertising sales, including Casey Bloys, the chief content officer of HBO/HBO Max (who will be adding Chip and Joanna Gaines’ Magnolia Network to his responsibilities), Warner Bros. Pictures chairman Toby Emmerich and Warner Bros. TV Group chief Channing Dungey.
Zaslav has also tapped trusted Discovery lieutenants for critical operational roles, including Bruce Campbell, JB Perrette, and Kathleen Finch.
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