Will Smith made his 50th birthday quite the spectacle bylive-streaming himself, on YouTube, bungee jumping from a helicopter over the Grand Canyon.
In its first 48 hours, YouTube Original’s broadcast ofWill Smith: The Jump acquired over 17.5 million views. The recap video of the event also ranked in first place on the YouTube Trending tab in the United States.
Despite an adrenaline-filled celebration for the actor, the jump was the result of a challenge the actor received from Yes Theory, a YouTube channel that films videos of people doing activities outside of their comfort zone. The event also raised money for charity through an online lottery offering an opportunity to witness the jump in person.