Bird Box : Biggest seven-day viewership

Bird Box is officially a monster hit for Netflix, with 45+ million accounts watching it in its first week, which…does not exactly have a box office equivalent, but it’s a lot of people, certainly, especially when you consider multiple viewers in the same room on the same account.

The movie bowed Dec. 21 worldwide on Netflix, and became an instant — if traumatizing — Christmas Day family-viewing experience for some. The Sandra Bullock-starrer also has spawned a raft of internet memes since its release.

Bird box
45,037,125 Netflix accounts have already watched Bird Box — best first 7 days ever for a Netflix film!” the Netflix Film account on Twitter boasted Friday.