Alicia Keys shares stunning beachside photos in a knit bikini, promoting her Keys Soulcare products to her 27.5 million Instagram followers.
Bollywood Fever: Alicia Keys took to Instagram on Wednesday to share beachside photos with her 27.5 million followers.
The 43-year-old renowned music artist — who recently performed at the Tonys with Jay-Z — relaxed in a cream-colored knit bikini top and green string bottoms with a floral pattern.
In one snapshot, the beauty lounged with a beverage in her hand, flaunting her toned tummy. She also took the opportunity to promote her skincare and makeup brand, Keys Soulcare.
“You know the deserted island question? What would you bring? I would bring my Let Me Glow Illuminating Serum and Protect Your Light SPF 30!!!!! The glow is uncontainable with @keyssoulcare!!” Keys wrote in the caption.
She continued, “Come on summer!!!” adding star and island emojis. She also encouraged fans to experience Keys Soulcare at home, saying, “We did something special with @Alexa99 just say, ‘Alexa, enable the Keys Soulcare theme.’ #KeysSoulcare.”
Two purple-packaged products were showcased in one photo, artfully propped in the sand. The tagline of the range is, “Nourish your skin. Nurture your soul.”
A note from Alicia on the brand’s website reads, “Trying to find out who I am and what’s good for me has been a big theme in my life.” She added, “I have always struggled with my skin. As a kid starting out in the music industry there was so much pressure – who I should be, how I should show up – it just made my skin worse.”
The skincare range encourages consumers to take care of themselves “inside and out.” It was launched nearly four years ago in December 2020.
Keys is married to music producer Swizz Beatz, and the two share sons Egypt, 13, and Genesis, 9. The singer-songwriter is also stepmom to her husband’s 17-year-old son, Kasseem Jr., whom he shares with ex-wife Mashonda.
The New York native is riding the success of her Broadway musical Hell’s Kitchen, inspired by her life in the Big Apple as an aspiring global entertainer. She recently took to Instagram to express her “overwhelming gratitude for every portion, every moment, every person who has poured themselves into” the show.
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