UK: Radio One Categorized female singers 'too old for listeners'

UK: Radio One Categorized female singers ‘too old for listeners’

Entertainment

UK: Radio One Categorized female singers ‘too old for listeners’

Brief 

  • Fury at Radio One as female singers ‘too old for listeners’ fight for airplay
  • Popular singers including Rita Ora, Ellie Goulding, Katy Perry, Shakira and Pink have been snubbed by Radio One and left off the A, B and C playlists with sources claiming they are ‘too old for listeners’
  • Industry insiders say the “discriminatory” snubs are “unacceptable”.
UK: Radio One Categorized female singers 'too old for listeners'

Radio One Categorized female singers ‘too old for listeners’

Radio 1 executives have initiated a conflict with several prominent female pop artists by declining to feature their music on playlists. Rita Ora, Ellie Goulding, Katy Perry, Shakira, and Pink are among the celebrities whose songs have been omitted from the A, B, and C rotations, as they are outside the network’s target audience range of 15 to 29 years old.

Industry insiders say the “discriminatory” snubs are “unacceptable”.

Hot Right Now star Rita, 32, saw her much-anticipated comeback single, You Only Love Me, fail to make the Radio 1 C playlist last month, despite her team meeting with bosses.

Despite an extensive and costly advertising campaign on Spotify, the track received only a few sporadic plays during its initial week. As a result, it reached a peak position of 57 on the charts before falling out of the top 100 after a mere three weeks. Following the release, Rita departed for Los Angeles to create additional music and is projected to launch her next album later this year. Meanwhile, Ellie Goulding, the artist behind “Love Me Like You Do,” has also been denied radio airplay for the first four singles from her latest album, “Higher Than Heaven.”

It comes as Miracle, her latest collab with Calvin Harris, 39, sailed its way onto the A playlist.

US singers Pink, Shakira and Katy Perry have also been snubbed on the airwaves.

An industry source last night told us: “The Radio 1 senior executive team try to justify their discrimination against any female artist over 30 by attributing their behaviour to their audiences’ taste.

“In fact, the audience is far less discriminatory – that’s supported by Spotify and Apple data. For an institution like Radio 1, which holds such power in determining chart success, it’s not acceptable to have such bias.

“They’ll cite female artists they play, but many feature on male artists’ records, like Bebe Rexha and David Guetta, or Ellie Goulding and Calvin Harris.

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