Jerry Seinfeld has embarked on his first directorial venture with the release of “Unfrosted,” a Netflix comedy that whimsically explores the invention of Pop-Tarts. In a recent GQ magazine interview, Seinfeld shared insights about his initial foray into filmmaking, a significant departure from his previous work.
“It was totally new to me. I thought I had done some cool stuff, but it was nothing like the way these people work,” Seinfeld said. “They’re so dead serious! They don’t have any idea that the movie business is over. They have no idea.”
When probed for deeper thoughts on the current state of cinema, Seinfeld remarked: “Film doesn’t occupy the pinnacle in the social, cultural hierarchy that it did for most of our lives. When a movie came out, if it was good, we all went to see it. We all discussed it. We quoted lines and scenes we liked. Now we’re walking through a fire hose of water, just trying to see.”
He then questioned what might be taking the place of traditional cinema: “Depression? Malaise? I would say confusion. Disorientation replaced the movie business,” he observed. “Everyone I know in show business, every day, is going, ‘What’s going on? How do you do this? What are we supposed to do now?’”
Reflecting on his enduring success in stand-up comedy, Seinfeld appreciates its timeless appeal. “I’ve done enough stuff that I have my own thing, which is more valuable than it’s ever been,” he stated. “Stand-up is like you’re a cabinetmaker, and everybody needs a guy who’s good with wood. … There’s trees everywhere, but to make a nice table, it’s not so easy. So, the metaphor is that if you have good craft and craftsmanship, you’re kind of impervious to the whims of the industry.”
Seinfeld also commented on the authenticity of stand-up: “Audiences are now flocking to stand-up because it’s something you can’t fake,” he explained. “It’s like platform diving. You could say you’re a platform diver, but in two seconds we can see if you are or you aren’t. That’s what people like about stand-up. They can trust it. Everything else is fake.”
Additionally, Seinfeld appeared in the final episode of Larry David’s “Curb Your Enthusiasm,” where they revisited the end of “Seinfeld,” a topic that has lingered in public conversation. “I don’t believe in regret,” Seinfeld told GQ. “It’s arrogant to think you could have done something different.
You couldn’t. That’s why you did what you did. But me and Jeff Schaffer and Larry were standing around, talking about TV finales and which we thought were great. I feel ‘Mad Men’ was the greatest. A lot of people like the ‘Bob Newhart’ one. ‘Mary Tyler Moore’ was OK. ‘Mad Men’ was the greatest final moment of a series I’ve ever seen. So satisfying. So funny. And they said that they had sat and watched the ‘Seinfeld’ finale, trying to figure out what went wrong. And it was obviously about the final scene, leaving them in the jail cell.”
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