In the first quarter of 2024, Apple experienced a 10% drop in iPhone shipments, falling behind Samsung due to strong competition from Android manufacturers. The company now prepares for its annual WWDC event, with investors eyeing potential AI integration updates.
Apple‘s smartphone shipments fell by approximately 10% in the first quarter of 2024, impacted by increasing competition from Android device manufacturers, according to data from research firm IDC released on Sunday. During the same period, global smartphone shipments rose by 7.8% to 289.4 million units, with Samsung securing a market share of 20.8% and displacing Apple from the top position.
After surpassing Samsung in the final quarter of the previous year, Apple has now reverted to the second position with a 17.3% market share, as Chinese brands like Huawei continue to expand their presence in the market. Xiaomi, another major player from China, claimed the third spot with a 14.1% market share in the first quarter.
- Samsung: 20.8% market share, currently the top smartphone maker.
- Apple: 17.3% market share, ranked second after leading in the previous quarter.
- Xiaomi: 14.1% market share, holding the third position.
Samsung, which introduced its Galaxy S24 series at the start of the year, shipped over 60 million units during this period. The Galaxy S24 models saw an 8% increase in sales compared to the initial three weeks of last year’s Galaxy S23 series, according to data from Counterpoint.
Apple’s shipments totaled 50.1 million iPhones in the first quarter, a decrease from 55.4 million units during the same period last year, as reported by IDC. Additionally, Apple’s market performance in China declined by 2.1% in the last quarter of 2023 compared to the previous year.
This downturn highlights the challenges Apple faces in China, its third-largest market, where some companies and government bodies have started restricting the use of Apple devices among employees, reflecting similar U.S. restrictions on Chinese apps due to security concerns.
In June, Apple is set to host its Worldwide Developers Conference (WWDC), where it will showcase software updates for iPhones, iPads, and other devices. Investors are particularly keen on any new developments regarding Apple’s integration of artificial intelligence technology, an area where the company has been relatively quiet. Earlier this year, Apple also lost its title as the world’s most valuable company to Microsoft.
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