Reliance Jio Book Laptop Will Be Available for just 15000
Reliance Jio will soon launch a laptop priced at just Rs 15,000 ($184), one of the cheapest on offer in India, aiming to replicate the success of its low-cost phone, said two sources with direct knowledge of the matter.
Jio, Reliance telecoms unit, has been credited with upending the world’s No. 2 mobile market with cheap 4G data plans and free voice services in 2016. Last year, it followed that up with its 4G JioPhone, which costs $81.
The laptop, to be called JioBook and which will be embedded with a 4G sim card, will be available to customers such as schools and government institutes from this month, while a consumer launch is anticipated within the next three months, the sources said. As with the JioPhone, a 5G-enabled version is set to follow.
One of the sources told Reuters that “this will be as big as the JioPhone.”
Reliance Jio Book Laptop
The sources declined to be identified as the launch plans have not been made public. Jio, India’s biggest telecom carrier with more than 420 million customers, did not respond to a request for comment.
The JioPhone has been India’s top-selling smartphone priced under $100, accounting for a fifth of that market segment over the last three quarters, according to Counterpoint Research. The segment accounts for 9% of the country’s smartphone sales.
The sources said the JioBook will run on the JioOS operating system, adding that some of Microsoft’s apps will also be available. It will use Qualcomm chips based on technology from Arm Ltd., they added.
The laptop will compete with a limited number of offerings in that price range from Acer, Lenovo, and Indian firm Lava.
But it could face some resistance in a country where laptops running Microsoft Windows dominate.
“Challenges for adoption will be user awareness…” Also, non-Windows (operating system) is a letdown too,” Counterpoint analyst Tarun Pathak said.
Currently, HP and Dell dominate laptop sales in India—a market of 14 million unit sales annually, which could expand another 15% with the addition of JioBook, Pathak estimates.
According to one of the sources, Jio plans to sell “hundreds of thousands” of units by March.
Jio, which is also positioning the laptop as an alternative to tablets for out-of-office corporate employees, raised approximately $22 billion in 2020 from global investors including KKR & Co Inc and Silver Lake.
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