Taylor Swift’s record-breaking Eras Tour hits Dublin, drawing over 150,000 fans and boosting the city’s economy. Discover how Swift’s presence impacts Dublin during a bustling weekend of events.
Bollywood Fever: Taylor Swift fans are experiencing the sold-out Eras tour in Dublin this weekend. The singer has brought her record-breaking tour to the Aviva Stadium in Ireland’s capital for three nights, beginning on Friday, with more than 150,000 Swifties in attendance.
Before Friday, it had been six years since Swift’s last show in Dublin. The 152-date Eras tour has become the most lucrative set of concerts in history. Its arrival in Dublin is not the only big event in the Irish capital over the weekend—Pride, the Latitude Festival, the GAA football All-Ireland quarter-finals, and Shania Twain are attracting their own crowds to the city.
What Happened on the First Night of the Eras Tour in Dublin?
Around 50,000 fans filled the Aviva Stadium to see the US musician on Friday evening. Swift kicked off her time on the Emerald Isle with high praise for Ireland and its culture. “Dublin, we’ve arrived!” she said. “You guys are making me feel so good, it’s gone straight to my head. I feel very, very powerful.”
The concert was filled with elaborate production, multiple costume changes, and a setlist that spanned more than three hours, taking her fans on a chronological journey through her albums. “Nobody does it like you. You know that right?” she said, going on to call Irish people “unmatched storytellers” with the “best accents.”
In a now-viral segment, Swift’s dancer took on the Irish language, hollering “póg mo thóin” (which means kiss my arse) during a rendition of “We Are Never Ever Getting Back Together.”
Before the gig, Swift received a bouquet of flowers from Irish rock band U2, alongside a welcome note. It read: “Dear Taylor, Welcome back to our hometown…leave some of it standing?!!!!”
How Did Dublin Prepare for Taylor Swift?
Taylor Swift concerts are so big that Garda (Irish police) management declared the three days an “extraordinary event.” Special measures were implemented to ensure that there were enough Gardaí (officers) to police the city. The policing bill for five Garth Brooks concerts in Croke Park in 2022 came to €380,000 (£320,000), and it is expected that policing Taylor Swift’s three nights will cost about the same.
In Belfast, about 300 fans were preparing to make their way to Dublin on buses on Friday morning. Speaking to BBC News NI, Lucy Glover, 18, said she had been looking forward to the gig “for so long.” Lauren Shannon said, “it’s like Christmas.” Monique Uprichard, 23, who was wearing a Lover album-inspired dress, said, “I had to plan for the outfit, it’s Taylor Swift.”
‘Swiftonomics’
The economic impact of this global superstar is now known as Swiftonomics. Last year’s US leg of the Eras tour was the first in history to make more than $1 billion (£792 million). Now, it’s estimated the international tour will increase that figure to as much as $4 billion (£3.1 billion). The hugely anticipated UK leg could generate close to a £1 billion boost for the economy, and Dublin is expecting to benefit significantly as well.
Dublin Chamber of Commerce estimates that tourists traveling to the concerts provided a €35 million boost to the economy during Garth Brooks’ stint, and Swift is expected to do the same. Aebhric McGibney, its director of public and international affairs, said tourism will be the biggest beneficiary of the Eras tour. “You can see people coming from all over the country to visit Dublin, and spend a bit of time here, which is fantastic. But the real economic impact comes from those who traveled from overseas and coming from Great Britain, Northern Ireland as far away as the United States. And in general, the longer the person has to travel both the more time they’ll spend here.”
Mr. McGibney added that the 2,000 to 3,000 people who have come from the US “could easily spend a few thousand” euros each during their visit. There are still hotel rooms available, some reaching more than €500 (£420) for one night, but there are still more pocket-friendly rooms available too.
Businesses around the Aviva and Dublin are planning on a bumper weekend with bottomless brunches, Taylor quizzes, and mug-making among the quirkier offerings. The Bridge, a popular bar near the Aviva Stadium, has developed a Taylor Swift-themed menu. The manager, Colm Ryan, said they are used to big events but none as big as Taylor. “We always have rugby matches, Six Nations, things like that,” he said. “And obviously a lot of concerts as well. We’ve had Pink and Rammstein both playing last weekend. But Taylor, she’s something on another level, the amount of people that come to support her is huge. She’s probably one of the biggest artists in the world right now. We’ve designed special cocktails this weekend named after a couple of her songs. So we have a Lavender Haze cocktail, and an Enchanted cocktail, along with slushies, you know, frozen daiquiris, I thought to go with the kind of stuff that hopefully weather permitting will fly out.”
Dublin Pottery Studio is running a Taylor-themed mug-making class for two nights, both of which sold out within an hour. Manager Ciara Fullam said the idea came when most of their customers were painting their own Taylor Swift pottery regardless of the concerts. “We noticed every weekend, people were painting Taylor Swift themes anyway,” she said.
Extra Public Transport Services
If you were lucky enough to have secured tickets, there are extra public transport services for the Taylor Swift concert. Additional Dart train services, which operate around the Dublin city area, are available on all three nights. Also, 60 different bus routes from all over the country have been approved by the National Transport Authority to provide dedicated services to the Aviva. Translink is also running special return train services from Northern Ireland. The concerts coincide with several other events in the Dublin area, so public transport will be busy.
Concert Schedule
The event promoter MCD has said gates to the Eras Tour open at 17:00 local time, however, some fans with early entry packages may be let into the venue from 15:00. The shows start at 18:00 with opening act Paramore. Swift then begins her mammoth three-and-a-half-hour set from about 19:00. MCD has also warned that briefcases, bags, luggage, or purses larger than a clutch bag are prohibited. For those looking for merchandise, it is available at the 3Arena in Dublin’s North Wall Quay until Sunday.
Taylor Swift’s Eras Tour is not only a musical event but an economic boon for Dublin, drawing fans from all over the world and providing a significant boost to local businesses and tourism.
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